Location vs. Studio: What Works Best for Brand Campaigns?
In the visually driven world of modern marketing, a compelling brand campaign is often built on the strength of stunning visuals. But when it comes time to plan your next shoot, a crucial decision must be made: location or studio photography? Each setting offers unique advantages and choosing the right one can elevate your brand to new heights.
Whether you're an emerging brand looking to make a bold statement or an established business ready to refresh your visual identity, understanding the difference between on-location shoots and studio photography is key. In this guide, we’ll explore the pros and cons of each, help you determine which aligns with your campaign goals, and offer insights drawn from years of experience as a professional photographer in New York City.
Why Color Grading Is Crucial for Fashion Brands
1. Studio Photography: Controlled, Clean, and Classic
Why Brands Love Studio Shoots
Consistent Lighting: With professional lighting equipment, you're not at the mercy of sunlight or weather. Studio setups are ideal for product-focused campaigns and headshots where control is key.
No Distractions: A blank canvas allows your branding—products, colors, styling—to be the hero of the shot.
Year-Round Availability: No rain delays, no permit issues—just pure creative flow.
Best For:
E-commerce & product photography
Corporate branding or team headshots
High-fashion editorial shoots with styled sets
2. Location Photography: Dynamic, Story-Driven, and Real
The Power of Real-World Backdrops
Authentic Aesthetic: Whether it’s the streets of SoHo, a Brooklyn loft, or a beach at golden hour—real locations create narrative and emotion.
Versatility: Architecture, natural light, textures, and urban vibes bring depth and character to your brand story.
Lifestyle Appeal: Perfect for brands that want to appear relatable, bold, or adventurous.
Best For:
Lifestyle campaigns
Fashion lookbooks
Seasonal promotions or travel-related content
3. Cost, Logistics & Flexibility: What to Consider
Studio:
Costs: Studio rentals can range from $100–$500/hour depending on size, location, and equipment.
Setup Time: More predictable and efficient, with hair/makeup, wardrobe, and lighting all in one place.
Location:
Permit Requirements: Some NYC locations require city permits, which may take time and budget.
Unpredictability: Weather, crowds, and ambient noise can introduce complications—but also spontaneity and magic.
If your campaign timeline is tight or weather-dependent, studio might offer peace of mind. But if you want your campaign to feel immersive and bold, location brings undeniable energy.
4. Brand Personality: Let the Setting Speak
Think of the backdrop as a supporting actor in your brand film:
Studio = Editorial, Clean, Sophisticated
Location = Vibrant, Relatable, Adventurous
Ask: What feeling should people associate with your brand? That emotional cue often guides the decision.
5. Combining Both for Maximum Impact
Many of today’s top-performing brand campaigns use a hybrid approach:
Studio for control + clarity (especially if you're selling products)
Location for lifestyle + emotion (especially if you're selling a vibe)
Planning a half-day split shoot can give you double the content with cohesive visual storytelling.
Conclusion: Your Brand, Your Setting
Whether you're a bold, edgy startup or a timeless luxury brand, your photoshoot setting should reflect your identity and goals. In NYC, we’re lucky to have both top-tier studios and iconic locations right at our fingertips. The key is knowing which will amplify your message.
Book Your NYC Photoshoot Today!
Ready to Shoot Your Brand’s Next Chapter? Let’s create fashion images that feel as iconic as they look. I offer tailored photography packages for NYC-based brands and beyond—complete with creative direction, production, and professional post-processing. Contact Us to book your editorial shoot or discuss your project needs.Let’s bring your vision to life!